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Elemental Enables OTT Content Delivery Services for Television Broadcasts Limited

2015-01-30 11:30:48| Industrial Newsroom - All News for Today

Hong Kong's largest independent broadcaster uses Elemental software-defined video solutions to process and manage live linear channels in real-time and customize content control PORTLAND, Ore.,  Elemental Technologies, the leading supplier of software-defined video solutions for multiscreen content delivery, today...

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BBDO Atlanta CEO: Agencies Need To Be Smarter About How They Produce Content

2015-01-27 22:11:20| Beverages - Topix.net

With all the recent talk about automating the ad-buying process, it's easy to forget about content. But Drew Panayiotou, president and CEO of BBDO's Atlanta division, thinks agencies will sink or swim depending on their ability to produce the "next generation of content."

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BMA Colorado: Lee Odden Speaking on Influencer and Content Marketing

2015-01-27 17:21:27| Marketing and Public Relations - M&O

February in Colorado means much more than just ski slopes. It is also the place to be to get up to speed on the latest  in influencer and content marketing. In Denver, the Business Marketing Association of Colorado will host TopRank Online Marketing CEO Lee Odden on Feb. 11, as he presents on the topics of influencer marketing and co-created content. BMA Colorado is the premier professional development organization in the area, providing B2B education, networking and other resources. As a service to its members, BMA Colorado hosts monthly keynotes lunches featuring industry thought leaders. In February, the guest speaker will be TopRanks Lee Odden. Lee Odden has advised organizations like LinkedIn, Content Marketing Institute and MarketingProfs on the best practices of leveraging influencer content programs to attract and engage business buyers. At the BMA event, Lee will educate attendees on TopRanks best practices for content and influencer marketing including: How influencer content creates solutions for multiple audiences How to identify, qualify and recruit the right influencers How co-created, modular content is planned, collected, assembled and repurposed How to inspire co-creators to help amplify your content How to use the Attract, Engage, Convert model for influencer content performance optimization Best and worst practices when working with influencers on an ongoing basis Event Details: The Warwick Hotel, Denver Feb. 11 11:30 a.m. If youre in the Denver area and would like to attend, visit the BMA Colorado event page. The post BMA Colorado: Lee Odden Speaking on Influencer and Content Marketing appeared first on Newsroom.

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Ocean heat content climbing so quickly that the tracking chart 'broke'

2015-01-24 15:00:00| Climate Ark Climate Change & Global Warming Newsfeed

Mashable: The past two weeks have brought new signs that global warming is not only continuing, but may in some respects be accelerating. Three independent agencies in the United States and Japan made the announcement that 2014 was most likely the warmest year on record since at least 1880, and very likely for several millennia before that. The only major land mass that featured relatively cool temperatures for the year -- but still warmer than average -- was parts of the U.S. and Canada. There was also...

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Teknor Apex and Arkema Team up to Make Housewrap Film Compounds with Renewable Content and Wide Choice of Film Permeabilities

2015-01-20 11:30:51| Industrial Newsroom - All News for Today

Teknor Apex Produces Multiple Compounds of Its Terraloy Bioplastic with Arkemas Pebax Elastomer, Making Possible a Range of Breathable Films for Housewrap PAWTUCKET, RI, U.S.A.,  Teknor Apex Company and Arkema Inc. have entered into a strategic alliance that will broaden the range of breathable films by...

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