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A Call to Action (for Fleet Providers): Let Content Open Doors for You
2014-07-06 20:00:43| AutomotiveDigest.com - Automotive Industry News
As any great sales person will tell you, sales is not about a great product or service, its about the customers perception of value. For fleet decision-makers, value is helping to maximize the contribution of his fleet to the companys strategic goals as well as the savings derived from controlling costs. The more meaningful the value story, the better the chance that a fleet service or product provider can begin or move along the sales process with a fleet decision-maker. Even if the company has been an industry leader for 100 years, insists that every manager earn a Six Sigma Master Black Belt, regularly wins prestigious Best of awards, and reports fantastical total customer savings every quarter even with all of that, its important that you understand how to differentiate your value proposition in terms that are meaningful to the customer because thats the real key to winning and keeping business. As explained in the last column, earned media opportunities - print and digital advertising, public relations, trade shows, direct mail are important tactics for telling the value story. Yet, many times that story gets lost in translation, especially in advertising. Here are three common examples readily identifiable in most trade magazines representing every industry: 1. Smugness (The Top of the Mountain View) The message: We are XYZ company, the industry leader, with the best people, the best service, and the best technology. The Hype: The name says it all! A fleet manager can be confident that this companys star-power will rub off on him or her. It is the safest bet even without substantive proof. READ MORE The Article A Call to Action (for Fleet Providers): Let Content Open Doors for You appeared first on Automotive Digest.
Clear PET Food Containers use recycled post-consumer content.
2014-07-02 14:32:24| Industrial Newsroom - All News for Today
Designed to highlight and market fresh food, Crystal Seal reFresh thermoformed, FDA food-grade, 100% recyclable, plastic containers comes in 8 sizes and shapes that can be used in various configurations. All styles are leak resistant, offer unobstructed view of product, and feature tamper-evident hinge and tight seals. Tabs facilitate opening/closing by consumers, and design maximizes structural integrity with minimal ribbing. This story is related to the following:Food Processing and PreparationGreen & CleanSearch for suppliers of: Food Packaging | Food Containers
Hong Kong Broadband caches in on global Web content
2014-06-19 02:00:00| Total Telecom industry news
Fibre network operator touts extensive CDN infrastructure as it aims to stay ahead in ultra fast broadband.
Content Streaming System offers flexible AV configurations.
2014-06-17 14:32:23| Industrial Newsroom - All News for Today
Multi-channel HD IP streaming device, PESA Xstream C22,offers I/O options for standalone streaming applications or as part of larger hybrid broadcast system. Bi-directional content sharing solution can be configured as 2-port video encoder or 2-port decoder or can include one of each. Other features include HDMI, coax, and Ethernet video inputs; optional SFP modules; built-in genlock; and support for 2 external audio sources. Latter can be synchronized to either or both video streams. This story is related to the following:Video Distribution Systems
Tags: content
system
offers
flexible
Conax provides content protection for K-Vision DTH in Indonesia
2014-06-16 18:00:21| Digital TV News
Conax (SIX:KUD.S) has announced its contract with Kompas Gramedia Group to provide advanced content protection for the Indonesian media giants newly launched pay-TV brand, K-Vision.
Tags: content
protection
indonesia
dth
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