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Product Launch - US: Heineken's Strongbow Gold Apple, Honey & Apple Hard Cider

2014-03-20 13:59:00| Daily beverage news and comment - from just-drinks.com

Heineken is looking to surf the wave of hard cider growth in the US with the launch of two expressions of its Strongbow brand.

Tags: product hard gold apple

 

Product Launch - US: Heineken's Dos Equis Dos-A-Rita

2014-03-13 17:27:00| Daily beverage news and comment - from just-drinks.com

The US division of Heineken a limited roll-out in the country for a margarita-flavoured extension of the Dos Equis Mexican beer brand.

Tags: product dos launch equis

 
 

Product Launch - UK: Heineken's Strongbow Citrus Edge

2014-02-28 11:41:00| Daily beverage news and comment - from just-drinks.com

Heineken has followed the launch of Strongbow Dark Fruit with a new flavour for the cider brand.

Tags: product edge launch citrus

 

Product Launch - UK: Heineken's Bulmers Cider Five Fruit Harvest and Indian Summer

2014-02-27 17:47:00| Daily beverage news and comment - from just-drinks.com

Heineken has expanded its Bulmers portfolio in the UK with two low-abv flavours for the cider brand.

Tags: product summer indian fruit

 

Product Launch - UK: Heineken's Old Mout Cider

2014-02-27 12:11:00| Daily beverage news and comment - from just-drinks.com

Heineken has launched a UK version of its New Zealand cider brand Old Mout as it targets consumers it claims are looking beyond Kopperberg and Rekorderlig for flavoured ciders.

Tags: product launch cider product launch

 

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