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Bratz dolls given makeover in latest battle with Barbie
2015-07-26 09:19:24| Toys - Topix.net
A rebooted version of the pouty, heavily made-up fashion dolls have hit the toy aisles, after an 11-year legal battle between Bratz's MGA Entertainment Inc. and Barbie's Mattel Inc. The Bratz franchise was a hit with girls a decade ago, before a judge ordered them to be pulled from shelves in 2009 over an intellectual-property dispute. Now MGA is taking another stab at the doll market and trying to adjust to the shifting tastes of young girls.
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Rihanna Goes Full-on Barbie for New Fragrance, Karlie Kloss Lands...
2015-07-23 01:14:36| Apparel - Topix.net
If you thought you've seen all the the fall 2015 fashion campaigns, think again. Now it's time to play catch-up with more ads that were just released this week.
Barbie - At Size-12, Brand Might Have Shot At Comeback
2015-07-18 08:52:44| Toys - Topix.net
"Sales of Mattel Inc.'s doll brand [Barbie], its biggest product, tumbled 19 percent last quarter, dragging down overall results for the toymaker. Total revenues fell to $988.2 million, missing analysts' $991.9 million estimate."
Barbie in Decline as Diverse Competition Steps in
2015-07-18 00:38:33| Toys - Topix.net
With Barbie sales past their golden years, a more ethnically-diverse group of dolls are taking some of her market share in the toy industry, say some parents and toy experts. Global sales of Barbie dolls fell 19 percent to $130.3 million in the second quarter, compared to the same quarter a year ago.
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Mattel shares fall as Barbie sales, dollar cut earnings
2015-07-17 20:28:28| Toys - Topix.net
Shares of Mattel Inc. fell Friday after the company reported a second-quarter loss as another decline in Barbie sales and a strong dollar cut into revenue. The stock fell $1.24, or 4.9 percent, to $23.91 in midday trading.
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