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Balmy summer boosts bottled water in Western Europe - Comment

2015-11-10 12:42:00| Daily beverage news and comment - from just-drinks.com

A decade ago, West Europe accounted for nearly four in every ten litres of packaged water sold globally, according to Canadean. By the end of last year, that had shrunk to little more than a fifth. While the global market for packaged water has jumped by 75%, the West European market has managed to creep up by just 4% in the last ten years and 2014's West European sales remain below that of their 2006 high water mark, when much of Europe basked in tropical weather conditions.

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Dear wine writer, what on earth are you talking about? - Comment

2015-11-04 12:00:00| Daily beverage news and comment - from just-drinks.com

Earlier this autumn, Andrew Jefford wrote a short piece about 'how to write tasting notes'. It was - rather like a good tasting note - short, to the point and full of useful advice: Go easy on the 'fruit salad' descriptors, talk about structure and balance as well as flavour, let us know whether you like it, etc.

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Will McDonalds' tie-up help Monster catch Red Bull in energy drinks race? - Comment

2015-11-01 17:36:00| Daily beverage news and comment - from just-drinks.com

This month, Ray Rowlands turns his attention to the recently-reported link-up in the US between Monster Beverage Corp and the McDonald's fast-food chain.

Tags: comment red energy race

 

Lap of luxury - How Remy Cointreau plans to kick-start Cognac - Comment

2015-10-23 16:57:00| Daily beverage news and comment - from just-drinks.com

The latest brand to join the quest to recruit new Coganc drinkers is Remy Cointreau's Remy Martin. The company revealed its new campaign to analysts and journalists at its headquarters in Cognac, with the aim of turning the consumer view of "I respect Remy Martin, they have a great product" to "I love Remy Martin, it's the brand for me."

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Why is the rum category telling the wrong story? - Comment

2015-10-23 13:39:00| Daily beverage news and comment - from just-drinks.com

'Decade of Rum': The title chosen by the West Indies Rum & Spirits Producers' Association (WIRSPA) for its recently-published report is an eye-catching one, but is it remotely accurate? Yes. And no.

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