je.st
news
Tag: tv
MadHive, Inscape to enable linear, OTT planning, activation & attribution for Local TV
2019-06-12 16:30:27| Digital TV News
MadHive has announced the integration of Inscapes glass level TV viewing data into its AI advertising platform. Broadcast networks can now sell linear advertising alongside data enriched OTT inventory, as well as provide brands with the ability to manage campaigns in real-time.
Tags: tv
local
planning
enable
31% of U.S. adults watch video via a connected TV device daily
2019-05-31 19:30:55| Digital TV News
Research from Leichtman Research Group (LRG) finds that 74% of U.S. TV households have at least one Internet-connected TV device, including connected Smart TVs, stand-alone streaming devices, connected video game systems, and/or connected Blu-ray players.
Telcos to dominate Western European pay TV
2019-05-23 03:00:00| Digital TV News
Reflecting the rising importance of the telcos, IPTV is gaining subscribers in Western Europe at the expense of the other pay TV platforms. IPTV overtook satellite TV in 2015 and will be approaching cable by 2024, according to Digital TV Research.
TiVo integrates demographics, ad airings, and mobile devices into TV Viewership Data
2019-05-21 14:30:52| Digital TV News
TiVo (NASDAQ: TIVO) has announced that its TV Viewership Data product is being expanded to include Kantar ad occurrences, Drawbridge's Identity Graph and demographic attributes, giving TiVo customers an expanded data offering with more flexibility.
SpotX and Jukin Media partner for connected TV monetization
2019-05-20 17:00:50| Digital TV News
As the largest contributor to the programmatic monetization of Jukin Media's ad-supported linear streaming channels, SpotX has helped Jukin Media to gain traction in advertising on its considerable connected TV footprint.
Tags: tv
media
partner
connected
Sites : [38] [39] [40] [41] [42] [43] [44] [45] [46] [47] [48] [49] [50] [51] [52] [53] [54] [55] [56] [57] next »