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Hulu users prefer subscription streaming over legacy pay TV

2017-08-02 19:30:57| Digital TV News

When asked to choose between their legacy pay-TV and SVOD services, Hulu on-demand users are 37% more likely than Amazon Prime users and 29% more likely than Netflix users to select streaming services over legacy pay-TV, according to The Diffusion Group (TDG).

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Videology and Tru Optik create addressable reach platform for connected TV

2017-08-02 16:30:51| Digital TV News

Videology has announced that it has completed its addressable integration with Tru Optik. The integration allows advertisers to use Videologys platform to send targeted one-to-household messaging, based on third-party or first-party data segments, to nearly 100 million households.

Tags: tv create reach connected

ZoneTV, Ooyala and Microsoft use AI to create customizable TV channels

2017-07-25 19:40:53| Digital TV News

ZoneTV will utilize media logistics tools from Ooyala plus Video Indexer, part of Microsoft Cognitive Services, to automate the curation of content of a customizable suite of linear TV channels which will launch this fall.

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Nielsen includes Hulu and YouTube TV in TV ratings

2017-07-25 15:10:08| Digital TV News

Eligible TV viewing from Hulu and YouTube TV is now measured and reported through Nielsens Digital in TV Ratings and contributes directly to C3/C7 currency, Nielsen has announced.

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