je.st
news
Tag: dealer
NYC: Queens Auto Dealer: Buy a Car, Get Heart Disease
2013-02-26 18:39:28| Auto Dealers - Topix.net
Clarence spotted this ad for a used car dealership in Monday's Daily News. We can't decide what we like best about it - the "trade in your shoes for cardiovascular disease" concept or the fact that it includes transit directions to the lot, in Long Island City.
What Matters to Dealer Staff: Highlights from Dealer Digest Dailys Reader Survey
2013-02-24 23:18:20| AutomotiveDigest.com - Automotive Industry News
Special thanks to Dealer Digest Daily readers for taking a reader survey in the past month. Its helping the DDD team refine its content for articles, and asking the right questions during interviews. Click here to read the key takeaways from the survey respondents, who represented owners, top executives, general managers, sales and internet managers, and service managers. One of the survey questions featured in the survey asked about ways that dealership management is using auto industry news and information to meet their goals. Six of these objectives were important to at least half of those taking the survey. Read on for insights into what dealer managers are focusing on to address marketplace challenges and opportunities.The Article What Matters to Dealer Staff: Highlights from Dealer Digest Dailys Reader Survey appeared first on Automotive Digest.
Tags: staff
reader
survey
matters
The Apples and Oranges of Dealer Marketing
2013-02-24 18:40:01| AutomotiveDigest.com - Automotive Industry News
The wealth of data being provided to dealers from their vendors is truly incredible. Twenty years ago, dealers thought it was amazing when I could show them cost-per-thousand numbers for their radio, TV, print, and outdoor advertising. Today the amount of marketing data available to a typical dealer has increased more than one-hundred fold. This spawned a number of additional products available to dealers, from full business intelligence tools like our own DrivingSales Data to an array of dashboard products designed to organize the data. That's the good news. The bad news is some of these products are mixing apples and oranges. The purpose is to have valid, reliable information for decision making. Mixing incompatible data can lead to precisely inaccurate results that drive dealers in the wrong direction. Dennis Galbraith, Research and Business Intelligence specialist for dealers at DrivingSales.com, wants dealers to understand the importance of the tremendous amount of data available to them through their vendors.The Article The Apples and Oranges of Dealer Marketing appeared first on Automotive Digest.
Tags: marketing
dealer
apples
oranges
Car dealer bump starts Trowbridge Carnival
2013-02-24 13:09:25| Auto Dealers - Topix.net
With Oval's head of business Tim Raja, left, are technician Nigel Hemmens, carnival chairman Maryrose Mantle and treasurer Hazel Lambert, right Staff from the car dealership, based at the West Wilts Trading Estate in Westbury, met with members of the carnival's committee on Monday to celeb- rate the new partnership.
Tags: car
starts
dealer
carnival
City regulation may kill sale of former Shakopee fire station to classic car dealer
2013-02-22 22:28:33| Auto Dealers - Topix.net
Lund, who wants to open a classic truck dealership at the station, has a $350,000 purchase agreement for the 1955 building, contingent on getting certain permits.
Sites : [184] [185] [186] [187] [188] [189] [190] [191] [192] [193] [194] [195] [196] [197] [198] [199] [200] [201] [202] [203] next »