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Bodyarmor unveils sports-themed US campaign - video

2020-05-21 17:02:00| Daily beverage news and comment - from just-drinks.com

Sports beverage company Bodyarmor has launched a US advertising campaign for its namesake brand featuring athletes including football player Megan Rapinoe and tennis star Naomi Osaka.

Tags: video campaign unveils campaign unveils

 

Keurig Dr Pepper sues Bodyarmor over distribution termination

2019-04-11 16:32:00| Daily beverage news and comment - from just-drinks.com

A subsidiary of Keurig Dr Pepper has instigated a lawsuit against the parent company of the Bodyarmor sports drink in the US.

Tags: distribution termination pepper sues

 
 

Another Coca-Cola system executive switches to Bodyarmor - What just-drinks thinks

2019-01-08 13:06:00| Daily beverage news and comment - from just-drinks.com

The appointment of another senior executive form the Coca-Cola system to the team at Bodyarmor serves as a clear indicator of the planned direction of travel for the US sports drinks brand.

Tags: what system executive thinks

 

Another Coca-Cola system executive switches to Bodyarmor, Paul Lukanowski to be COO

2019-01-08 11:53:00| Daily beverage news and comment - from just-drinks.com

Bodyarmor has appointed the COO of Swire Coca-Cola to assume the same position at the US sports drink company, less than a year after he was promoted internally by the US Coca-Cola bottler.

Tags: to system paul executive

 

The Coca-Cola Co brings in Brent Hastie to run Bodyarmor

2018-12-13 17:22:00| Daily beverage news and comment - from just-drinks.com

Bodyarmor, the sports drinks brand The Coca-Cola Co bought a majority stake in this year, has appointed a Coca-Cola executive to lead the business.

Tags: to run brings brent

 

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