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Pernod Ricard defends Absolut as Svedka said to top US volumes

2016-02-25 15:19:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard has said Absolut vodka remains the US's biggest selling imported vodka by value after a report claimed Constellation Brands' Svedka now has higher case volumes.

Tags: us top volumes absolut

Pernod Ricard CEO brushes off Absolut US declines as road map comes online

2016-02-16 15:38:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard CEO Alex Ricard has said he is happy with Absolut's progress in the US despite sales continuing to fall.

Tags: online map road ceo

Absolut, Smirnoff take shots at craft vodka market

2016-01-31 07:55:12| Beverages - Topix.net

Diageo's Smirnoff and Pernod Ricard SA's Absolut are clinging to their collective one-fifth share of the $18 billion US market for the liquor after failing to stem a consumer shift toward independent producers and a whiskey resurgence that's kept vodka consumption flat for more than three years. The brands, which contribute more than a quarter of US sales for both companies, are discounting products, restyling themselves and recruiting legions of energetic bar-hoppers in an effort to woo a new generation of Cosmopolitan and Bloody Mary drinkers.

Tags: market shots craft absolut

Pernod Ricard puts focus on Oak by Absolut as Amber discontinued

2016-01-14 12:34:55| Beverages - Topix.net

Pernod Ricard has confirmed the discontinuation of its Absolut Amber brand extension, as its replacement, Oak by Absolut, expands into Travel Retail. The wine and spirits group told just-drinks today that Amber, which was launched in March 2013 , is no longer part of the Absolut vodka portfolio.

Tags: focus puts oak absolut