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Tag: reebok
Reebok fined in Australia over EasyTone claims
2014-10-23 16:33:00| Daily apparel & textile news and comment - from just-style.com
Sports giant Reebok has been penalised by an Australian court over its EasyTone shoe range, which it claimed boosts muscle tone of calves, thighs and buttocks more than traditional walking shoes would.
Tags: australia
claims
fined
reebok
Reebok fined over false shoe claims
2014-10-23 06:55:37| Footwear - Topix.net
Australian fitness fans who invested in a pair of Reebok EasyTone shoes are in line for a refund after claims the footwear would tone bums and thighs were found to be misleading. The ACCC took action against Reebok Australia over the shoes that were sold throughout major chains such as Sports Locker, Rebel Sport and Jim Kidd.
Adidas "Reebok sale" would be admittance of defeat
2014-10-20 14:08:32| Daily apparel & textile news and comment - from just-style.com
Should Jynwel Capital succeed in a reported deal to acquire Adidas' Reebok brand, it would be an admittance of defeat by the sports giant, analysts believe.
Tags: sale
adidas
defeat
reebok
Adidas shares up on Reebok reports
2014-10-20 10:59:06| BBC News | Business | UK Edition
Shares in sportswear giant Adidas jump 6% after a report says that a group of investors is considering a bid for the company's Reebok brand.
Tags: reports
shares
adidas
reebok
Reebok sees higher engagement with targeted mobile campaign
2014-08-22 14:26:54| Footwear - Topix.net
Reebok International found that using a predictive targeting model for a mobile ad campaign produced measurably better results than less targeted efforts as determined by research from the Qunnipiac University School of Business.
Tags: mobile
higher
campaign
engagement
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