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Younger consumers, NBA deal help return Pernod Ricard's Chivas to growth in Asia

2018-06-11 16:01:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard has reported a return to growth for its Chivas brand in Asia, thanks to its repositioning of the whisky to connect with younger consumers in the region.

Tags: return deal growth asia

 

Pernod Ricard's Absolut Juice Edition - Product Launch

2018-06-08 14:08:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard has launched a new Absolut extension that is flavoured with fruit juice.

Tags: product edition launch juice

 
 

This week in spirits & wine, featuring a new CEO for Brown-Forman, Pernod Ricard's Myanmar play and New Zealand's lower-abv breakthrough

2018-06-01 16:36:00| Daily beverage news and comment - from just-drinks.com

Here's a round-up of this week's top stories from the global spirits & wine categories. Click the links to view our round-ups for beer & cider and soft drinks & bottled water.

Tags: new week play wine

 

Pernod Ricard's Method and Madness Single Pot Still Irish Whiskeys - Product Launch

2018-05-25 17:13:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard's Irish Distillers unit has added two new expressions to its Method and Madness series.

Tags: product single method launch

 

Pernod Ricard's Royal Salute Royal Wedding Edition - Product Launch

2018-05-16 15:20:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard's Scotch whisky division has lined up a limited edition iteration of the Royal Salute blended Scotch brand to coincide with this weekend's wedding of Prince Harry and Meghan Markle.

Tags: product edition royal wedding

 

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