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Product Launch - Pernod Ricard's Ballantine's Hard Fired blended Scotch

Pernod Ricard has lined up an extension of its Ballantine's blended Scotch brand.

Pernod Ricard has launched a US$225 Ballantine's which contains whiskies that have been matured in sherry casks made from European oak.

Pernod Ricard's GH Mumm Champagne brand is to sponsor the FIA Formula E Championship - the world's first all-electric racing series.

Pernod Ricard has said its Absolut brand is on course to stablise in the US despite continued double-digit sales falls for flavours.

Pernod Ricard has said its Absolut brand is on course to stablise in the US despite continued double-digit sales falls for flavours.

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