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04.02: Natural Prophets: From Health Foods to Whole Foods

2014-03-18 00:36:08| Powells Books Events Calendar

From a handful of idealistic farmers and local co-ops in the 1960s to the domination of juggernauts like Whole Foods, the wild success of the natural and organic foods industry proves that principled business is not just possible, but profitable. In Natural Prophets (Rodale), Joe Dobrow, a former top executive with some of the most prominent natural foods retailers in the U.S., offers a lively, urgent profile of an industry that continues to change the way we eat, the way we live, and the way we think about ourselves. Dobrow will be joined in conversation by Stan Amy, founder of Nature's Fresh Northwest and New Seasons. This event is sponsored by Edible Portland.

Tags: health whole natural foods

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