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2014 Initial Quality Study: Greatest Improvements, Steepest Declines

2014-06-28 21:47:55| AutomotiveDigest.com - Automotive Industry News

The way new-vehicle buyers perceive quality has changed, and as a result, J.D. Power has changed how it measures the quality of new vehicles, redesigning its annual Initial Quality Study (IQS) to better reflect how technology impacts customer satisfaction. In the second year of the latest version of the IQS, there is a decided decline in new-vehicle quality, one rooted primarily in owner dissatisfaction with technology. READ MORE about the IQS results. The Article 2014 Initial Quality Study: Greatest Improvements, Steepest Declines appeared first on Automotive Digest.

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