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2016's consumer will drive 'less, but better' drinks trend - Research in Focus"
2016-01-03 16:49:00| Daily beverage news and comment - from just-drinks.com
As economic cycles turn, consumers begin spending more freely and so it has proved as major economies have emerged from the economic crisis. In drinks categories, the premiumisation trend is therefore once more fuelling growth. According to a new just-drinks report, however, the deep and sustained global recession has left its mark on consumers and, in particular, on how they make premium purchasing decisions.
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