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21% of U.S. pay TV households buy SVOD through their pay TV provider

2018-03-28 15:00:04| Digital TV News

Research from Parks Associates shows that 21% of U.S. pay-TV subscribers say they subscribe to an online video service through their pay-TV provider, up from 10% a year ago. The research firm attributes this jump to the increasing number of partnerships between pay-TV and OTT providers.

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