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3 Ms
2017-06-16 18:42:00| National Hog Farmer
With the consumer market for pork and other protein sources rapidly changing, the Pork Checkoff is putting the finishing touches on a plan to capitalize on those changes by repositioning pork marketing, Terry O’Neel, president of the National Pork Board, tells an audience at World Pork Expo. “The Pork Checkoff has embarked on a journey to determine how best to market pork today,” O’Neel, a pork producer from Friend, Neb., says. “The direction may be drastically different than we’ve seen in the last quarter century.” The new marketing plan targets “the three Ms”. Millennials: America’s largest generation has increasing buying power and makes buying decisions differently than its predecessor generations. Mobile: The speed of communication and access to information fuels demand, requiring constant attention to new means of communication. Multicultural: Currently 36% of the U.S. population, the newest arrivals to the United States and their families will make up 50% of the population by 2050.
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Category:Agriculture and Forestry
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