Direct mail hasnt changed much in the past 90 years (except for the prices!). Why should it? It works to get good looking information in front of a lot of people very quickly, and consumers have a financial mindset when looking through their mail because that is how all their bills come.
Direct mail is also not what you would call bargain advertising. There are creative costs if you have an agency design it, production costs depending on card stock, and mailing costs with higher postage fees. However, the problem with direct mail is not the cost, but the lack of digital strategy to enhance the effectiveness of it.
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