Automotive professionals keep talking about how influential they are within the industry, yet it seems that nobody is talking about who the influential people are within their own markets and local areas.
We've made some progress with the reduction of the self-promotional klout score touting, now is your opportunity to focus the attention on local influencers and harness the power of their voice.
So, what should you do? These steps will help build greater awareness, drive traffic and ultimately influence other in-market buyers to buy from you.
Step 1: Scrub your CRM for social media contacts and info. Find out who has a blog, a large Facebook friend base and who has an active Facebook business page with a lot of fans. Check their twitter followers, LinkedIn connections, Instagram followers and yes, even their klout score. Encourage your sales staff to get this info from your customers during the sales process. (Even better, educate your staff on these platforms and measurements mean!)
Eric Miltsch, Director of Product Strategy, DrivingSales shares tips 2 thru 5 ...The Article 5 Steps to Implement Influencer Marketing in your Dealership appeared first on Automotive Digest.