Its pretty well known that YouTube is the second largest search engine with more than 4 billion views per day. If you allocate a significant budget towards SEO and SEM, you may want to think about allocating a percentage of it to increasing the number and types of videos on your dealerships YouTube channel. Videos have been proven to engage customers, boost credibility and drive traffic to websites.
Josh Vajda, Director of Inside Sales for AutoUSA, offers dealers advice on incorporating the use of YouTube, the second largest search engine with more than 4 billion views per day, into your SEO program to maximize dollars budgeted and drive traffic to your website.