An email expert shares seven tips to help make sure that your emails get read.
Recently I connected with Jonathan Borge, an email expert who has mastered the art of getting emails answered. Through an email conversation, (how else would you communicate with an email expert, right?), he shared with me seven great tips on how you can ensure that your emails will get noticed.
1. Subject lines: Remember that only 20 percent to 40 percent of your emails will actually get opened, though most of your subject lines will be seen. To boost your open rates, think of short, catchy, and informative subject lines. You should try to dangle compelling information ("The future of sales emails"), and you can even try adding some mystery ("Strange question"). We also recommend personalized subject lines, if possible ("Hunter Sullivan suggested I contact you").]
Keep reading for more tips!
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