David Deno , chief financial officer at Bloomin' Brands Inc. , has covered the gamut of financial transactions during his more than 30 years in the hospitality industry. "I've been bought, I've been spun off, and I've been IPO'd," he said, referring to his time at Pillsbury when it was sold to Grand Metropolitan plc in 1988, at PepsiCo when Yum Brands was established as a separate company in 1997, and at Bloomin' , which went public shortly after he joined the company in 2012.