IBM today announced that 72andSunny , a modern full-service design and advertising company, has selected high-speed transfer and automation software from Aspera , an IBM company, as the backbone for its new cloud-based media management platform, providing high performance transfers to cloud-based media asset management systems and enabling collaboration between creative teams worldwide. 72andSunny set out to create a world-class studio that would produce cutting-edge design, editorial, visual effects and graphics.