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A Case for Dealer-Branded Service Retention Programs
2013-01-26 20:07:34| AutomotiveDigest.com - Automotive Industry News
Dealers using loyalty programs or prepaid maintenance (PPM) programs designed specifically for their dealerships client demographics and geographic location enjoy significantly higher levels of customer retention and service up-sell. In addition to an increased program ROI, dealerships that utilize a personal dealer-branded PPM see continual increases in vehicle repurchase intent. In fact, because these plans are captive service plans meaning the customer is required to return to your store for service they retain far more customers than similar non-captive OEM-branded plans and are significantly better than NADA retention averages in general. Mike Gorun, Managing Partner and CEO of Performance Loyalty Group, wants dealers to understand the importance of using loyalty programs or prepaid maintenance (PPM) programs designed specifically for their dealerships client demographics.
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Category:Automotive