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ADI's European sales head talks sensors and processors

2014-12-01 13:55:18| Semiconductors - Topix.net

Analog Devices has a new European vice president of sales, Mike Britchfield and he spoke with Electronics Weekly about how the analogue to DSP chip supplier is benefiting from a radical change in its approach to the market. Previously he was a product line director within the data converter business, and he is a strong advocate of market targeted products As Britchfield points out, ADI has completely changed the way it takes its semiconductors to market in the last few years.

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