With the theme "Next!?", AEM's June marketing seminar will give attendees tools they need to manage constant flux in marketing today, from evolving digital strategies to more traditional offline tactics. Producer and contractor panel will look at equipment customer buying behaviors, while another customer-focused panel will examine manufacturer-dealer relationships. Other topics will include: B2B-focused social media, how-to’s of exhibits that excite, and voice-of-the-customer research ...This story is related to the following:Trade Associations