The system is designed to use Apple Wallet, a native app to all iPhones, or Android Wallet, installed in most U.S. smartphones, to send above-the-lock-screen alerts that cannot be ignored by customers. "Loyalty geofencing, also known as proximity marketing, is the new challenger and soon-to-be champion of automotive mobile digital marketing," said Dealers gain permission to send the alerts when customers accept an initial offer - such as a discount coupon, giveaway, digital business card or loyalty "punch" card - which creates a "pass" to their Apple or Android wallet.