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ANALYSIS: New pricing strategy pays off for Nike

2014-07-24 14:09:00| Daily apparel & textile news and comment - from just-style.com

Sporting goods Nike is raising its prices at a time when other companies are turning to increased markdowns and heavy promotional activity to drive traffic. And analysts say the strategy is single-handedly driving growth in the US sneaker market, as well as helping the company to carve out a new competitive advantage.

Tags: analysis pays strategy pricing

Category:Consumer Goods and Services

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