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AT&T close to deal to acquire ad exchange AppNexus for USD 1.6 bln - report
2018-06-20 08:52:00| Telecompaper Headlines
(Telecompaper) AT&T is close to a deal to acquire the advertising company AppNexus, the business news website Cheddar reported. Privately-held AppNexus operates an independent ad exchange for buying and selling of digital ads, which would help AT&T compete better with Google and Facebook and monetise its new content assets at Time Warner.
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Category:Telecommunications
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