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Abercrombie and Fitch to ban semi-naked models as they ditch sexy image after sales slump
2015-04-26 13:12:39| Apparel - Topix.net
Famed for its iconic images of shirtless men with rock hard abs, the designer brand plans to 'diversify' its look to win back custom Clothing brand Abercombie and Fitch will end their 'sexualised marketing' after years of using semi-naked men to promote their goods after a drop in sales. Hot-bod collection: A passerby takes a picture of Abercrombie & Fitch models outside the A&F store in Knightsbridge, Singapore But now stores, and those of sister brand Hollister will ditch photos of superbly toned half-naked men in a bid to win back shoppers who have moved on from buying their clothes.
Tags: image
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Category:Consumer Goods and Services