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Abercrombie is making major changes to fix its biggest crisis yet

2015-10-09 19:34:06| Apparel - Topix.net

Part of that transformation includes identifying who the target customer is - especially now that it has softened its frat boy image. ur customer used to hang out at the mall," Abercrombie's senior Vice President of digital and e-commerce, Bill May, said at the 2015 Shop.Org Digital Summit, via Digiday.

Tags: making yet major fix

Category:Consumer Goods and Services

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