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Abercrombie's laid-back little brother is dominating teen retail

2016-04-10 00:51:20| Apparel - Topix.net

The beachy California-themed teen brand has helped Abercrombie & Fitch's parent company reverse negative sales for the first time since 2012. Hollister invited Business Insider to see one of its newly remodeled stores, and it's evident why the company is succeeding while its parent company's namesake brand, Abercrombie, is trying to improve .

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