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Home › Absolut "under-performs" in US on-premise as Pernod Ricard readies forward investment

 

Absolut "under-performs" in US on-premise as Pernod Ricard readies forward investment

2017-09-01 12:20:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard will look to increase spend on its Absolut vodka brand in the US on-premise, according to the group's MD of finance & operations, as it looks to counter under-performance in the channel.

Tags: forward investment absolut ricard

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