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Adidas Trots Out Smartwatch for Runners

2013-10-18 02:00:50| TechNewsWorld

Adidas on Wednesday introduced the miCoach Smart Run, its new fitness-based smartwatch for runners, just a day after rival Nike introduced the latest update to its own Nike+ Fuelband SE tracker. Fjord collaborated with Adidas on the design. Paul Gaudio, vice president of Adidas Interactive, demonstrated the new fitness tracker at the GigaOM Mobile 2013 conference in San Francisco.

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