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Adidas fights to draw top talent to HQ in sleepy Bavarian town

2014-09-28 14:31:29| Footwear - Topix.net

Adidas needs world-class designers, brand experts and technical whizzkids to improve its image against U.S. rival Nike, but persuading them to move to its headquarters in rural Germany is difficult. Adidas has been losing market share to the world's biggest sportswear brand Nike, which is seen as far cooler in consumer surveys and is based near the hip U.S. city of Portland, Oregon.

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