Home › Advertisers on an everlasting coolhunt
 

Keywords :   


Advertisers on an everlasting coolhunt

2014-11-04 04:44:15| Footwear - Topix.net

Back when I was in journalism school, I was exposed to one of the premier articles of my generation - The Coolhunt , written by Malcolm Gladwell in 1997 . The article followed two designated "coolhunters" - those being a company exec from Reebok and an advertising guru - as they boldly looked at trends and tried to revive the company's position amid a bust period following its boom in the 80s.

Tags: advertisers

Category:Consumer Goods and Services

Latest from this category

All news
27.11Loyalty cards offer genuine savings, says watchdog
27.11Aston Martin issues second profit warning in two months
27.11Online slots gambling to be limited to 5 per spin
26.11Black Friday shoppers warned to be wary of deals
26.11Trump proves he is serious on tariffs - but it's not about trade
26.11Sports service SPOTV adopts Zixi for affiliate delivery
26.11'I want to get a job but I don't know how'
26.11EQT to sell Melita to Goldman Sachs Alternatives
Consumer Goods and Services »
27.11adabat
27.11slp
27.11Nana
27.11
27.11
27.11Daiwa LABRAX ags87lml
27.11 Disney100 & Disney 100
27.11
More »