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Advertisers on an everlasting coolhunt

2014-11-04 04:44:15| Footwear - Topix.net

Back when I was in journalism school, I was exposed to one of the premier articles of my generation - The Coolhunt , written by Malcolm Gladwell in 1997 . The article followed two designated "coolhunters" - those being a company exec from Reebok and an advertising guru - as they boldly looked at trends and tried to revive the company's position amid a bust period following its boom in the 80s.

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