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Alfa Romeo Is The Final Piece In The Jigsaw For Fiat Chrysler's Brand Strategy

2015-04-20 18:40:13| Automakers - Topix.net

This is Fiat Chrysler's opportunity to get into profitable high-performance saloon market currently dominated by BMW, Mercedes, and Audi. Sergio Marchionne, the CEO of Fiat Chrysler , has successfully re-built the company based on a brand strategy.

Tags: final brand strategy piece

Category:Automotive

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