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Alphonso and PlaceIQ enable location-based TV planning, measurement, and attribution

2019-05-07 17:40:09| Digital TV News

Alphonso and PlaceIQ have announced a partnership combining Alphonso's large-scale TV viewership data with PlaceIQ's location data, to enable location-aware TV planning, measurement, and closed-loop TV-to-visitation attribution.

Tags: planning enable measurement attribution

Category:Consumer Goods and Services

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