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Alphonso launches local TV ad analytics and attribution

2018-12-17 16:30:13| Digital TV News

Alphonso has introduced Alphonso Local, a suite of TV audience extension and ad analytics software and services for local broadcasters and station groups. Alphonso Local consists of three core offerings: local TV-to-digital retargeting; local TV ad insights; and closed-loop attribution.

Tags: local analytics attribution launches

Category:Consumer Goods and Services

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