AmeriFleet Transportation president John Norris says, "Customer experience, in its essence, is the feeling a client has through every interaction with your organization, throughout their 'journey' with you. In some businesses that journey may be simply a one-off transaction. In our case, the journey is over many, many, many years.
"We build customer experience, not just through the customer service reps that are a component of customer experience, not just through the billing department, not just through the order entry folks, but at every touch point throughout the journey."
We visited AmeriFleet's newly-opened Customer Experience Center this spring and talked with many of the folks who are responsible for building and delivering that customer experience; we wanted to hear how they do it.
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