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American Airlines to walk fares tightrope

2016-01-18 18:17:23| Airlines - Topix.net

American Airlines plans to increase the number of fare classes it offers this year in a bid to prop up passenger unit revenue. The use of branded fares could help American compete with low-cost carriers such as Spirit Airlines, Frontier, and Virgin America, as well as Southwest Airlines in the hyper-competitive Dallas market, while still driving revenue growth through ancillary add-ons.

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