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American Eagle, Aeropostale abandon logos as they look for edge

2015-03-12 02:27:27| Apparel - Topix.net

By staying on top of trends, quickly turning around inventories and offering new styles, prints and new bohemian looks - all with little visible branding - American Eagle and Aeropostale may have found the path to recovery, analysts say ) to abandon the logo-covered clothing that made them popular in the 1990s and 2000s could also give them an edge over bigger rival Abercrombie & Fitch Co ( "American Eagle used to be an embarrassing, uncool place to shop but ... more trendy pieces and awesome price point have brought me back," 25-year-old operations consultant Pam Forster said in an email.

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