Home American Girl's foray into digital play overlooks mobile optimization
 

Keywords :   


American Girl's foray into digital play overlooks mobile optimization

2015-05-26 11:46:41| Toys - Topix.net

Mattel Inc.'s American Girl brand is foraying digital play experiences with the launch of a mobile application that enables users to make virtual friendship bracelets as well as a microsite designed to coincide with its new Truly Me doll and accessories line, but the effort misses the mark by not having the site mobile-optimized for consumers who may access it through their own or parents' devices. While American Girl has always been synonymous with the classic dolls and their book accompaniments, the brand is branching out to include more digital platforms to cater to a growing customer base that prefers to consume content on mobile.

Tags: play american digital mobile

Category:Consumer Goods and Services

Latest from this category

All news

07.11Australia plans social media ban for under-16s
07.11Moldova cleans up its act to attract foreign businesses
07.11Bank of England expected to cut interest rates
07.11Will Trump's victory spark a global trade war?
06.11IGADO launches streaming service for Ethiopia with MwareTV
06.11Comcast Technology Solutions debuts new Cloud TV platform
06.11LG U+ selects Net Insight for nationwide IP media network
06.11Two amendments to ATSC standards published
Consumer Goods and Services »
07.11Hurricane Rafael Graphics
07.11Hurricane Rafael Public Advisory Number 14A
07.11Atlantic Tropical Weather Outlook
07.11Eastern North Pacific Tropical Weather Outlook
07.11Hurricane Rafael Graphics
07.11Hurricane Rafael Wind Speed Probabilities Number 14
07.11Hurricane Rafael Forecast Discussion Number 14
07.11Hurricane Rafael Forecast Advisory Number 14
More »