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Analysis - Britvic shows The Coca-Cola Co how to reset

2014-11-28 14:01:00| Daily beverage news and comment - from just-drinks.com

As The Coca-Cola Co struggles against profit falls and investor insurrection, there has been talk that the company is in need of a "reset". CEO Muhtar Kent hinted at this last month, when he acknowledged the "new normal" in his firm's trading environment. There were also signs of a new direction for Coca-Cola when it unveiled a new dairy launch in the US, Fairlife milk.

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