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Analysis - SABMiller spurned by Heineken: The start of the endgame?

2014-09-15 18:20:00| Daily beverage news and comment - from just-drinks.com

To many observers, the endgame for 'Mega Merger' began today. With SABMiller being outed for approaching Heineken about a takeover, the overwhelming feeling among analysts is that, with Heineken pooh-poohing SAB's overtures, Anheuser-Busch InBev has started the engines on its plan to buy the world's second largest brewer.

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