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Analysis - Will Coca-Cola Life be Short-Lived?

2014-09-08 18:29:00| Daily beverage news and comment - from just-drinks.com

This month sees The Coca-Cola Co introduce Coca-Cola Life, a new variant of its namesake CSD brand in the UK. Stuart Whitwell from Intangible Business considers the chances of success for the extension.

Tags: life analysis cocacola shortlived

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