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Apple, Samsung nearly neck-and-neck in smartphone customer retention

2013-08-20 12:40:11| InfoWorld: Top News

Apple and Samsung were almost equally able to keep customers in their respective smartphone folds over the last 12 months, an analyst said Monday. "Apple has built one of the world's most successful brands, and it's well known for the loyalty of its customers," said Michael Levin, co-founder of Chicago-based Consumer Intelligence Research Partners (CIRP). But Samsung's not that much different.

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