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Apple is the coolest brand and battery life doesn't matter in the world of wearables

2015-10-26 11:38:32| Apparel - Topix.net

Consumer opinion about wearable devices is somewhat divided, accordingly to a new survey by Juniper Research. The company found that the wearables market is dominated by Apple and Samsung, but it is Apple that manages to take the 'coolest brand' crown.

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