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Apple to buy Beats for USD 3 billion

2014-05-29 08:31:00| Telecompaper Headlines

(Telecompaper) Apple has agreed to acquire the streaming music service and headphones maker Beats. As part of the acquisition, Beats co-founders Jimmy Iovine and Dr. Dre will join Apple. Apple is acquiring the two companies Beats Music and Beats Electronics for a total USD 3 billion, including USD 2.6 billion upfront and USD 400 million when Beats meets future targets. Beats Music will provide a boost to Apple's iTunes Radio service, enhancing the profile of the streaming music service and integrating with purchases on the iTunes store. The Beats headphones will be offered in more countries through the Apple Online Store, Apple's retail stores and resellers. Subject to regulatory approvals, Apple expects the transaction to close by September. 

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Category:Telecommunications

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